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  • Carolyn Sultzer
    Carolyn Sultzer wrote a new blog entry:
    Words That Set off Desire: Unleashing the Advertising Author In
    Words That Set off Desire: Unleashing the Advertising Author In
    Chapter 1: The Power of PersuasionWords have a mystical power. They possess opporutnity to unlock the deepest desires in our body, to evoke emotions and find an insatiable craving for something we never knew we needed. As advertisers, understanding this p...
    • Sep 13
  • Carolyn Sultzer
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